About Me


Thank you for stopping by DM-to-SEO, the blog of a direct marketer who is learning about web metrics and Google Analytics. I am a candidate for the M.S. in Integrated Marketing Communications from the Reed College of Media at West Virginia University. This blog is part of my last elective class, IMC 692, and I'm on track to complete this degree in December 2016.

I've been working in various marketing functions at a variety of businesses (both B2B and B2C) since 1990. I'm enjoying learning more and gaining a comfort level in web metrics. This is my first blog, but I hope to keep blogging regularly. I welcome your comments and suggestions while I'm on this journey.

I love taking photos, especially along the beautiful coastline of North Carolina. This photo was taken by the pier at Ocean Isle Beach.


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