Event Tracking

An event is a user interaction on your website. Event tracking is one of the most underused metrics in Google Analytics (GA) because it is not automatic. The user must define the event and place a code on the webpage to tell GA what action to track. Event tracking can track the following types of events:

• “User interactions, such as:
• ·      File downloads
• ·      Newsletter / RSS Subscriptions
• ·      Product ratings
• ·      Social Actions (Like, Share)
• ·      User comments
• ·      Form error tracking
• ·      Video plays

What Is a Landing Page?

What is a landing page? What differentiates the landing page from other web pages? For marketers, a landing page is a campaign-specific conversion page. It’s where we ask consumers to complete an action. A lead generation landing page has a form to collect contact information. A click-through landing page provides information to lead the visitor to another page (Unbounce, n.d.).

What are the key components of a landing page?  Effective landing pages should have the following information:

·      The offer

·      A hero shot (photo or video)

·      The features and benefits of your offer

·      Customer testimonials

·      A call to action (CTA)